Style Guide

Let’s make this easy. Start with the outfit that matters most. Most of the time, that ends up being mom’s outfit, or the outfit for whoever has the strongest opinions, and honestly, we love that for her.

Pick something that feels comfortable, flattering, and like you. Once that outfit is set, everyone else’s outfits can be built around it, and the whole thing comes together so much easier.

I always recommend sticking mostly with solid colors, then adding a little pattern or texture to break things up. Think knits, linen, denim, flowy dresses, simple florals, sweaters, cardigans, and soft layers. Texture keeps outfits interesting without making everything feel too busy.

Try to stay away from everyone wearing the exact same thing unless that’s the look you’re going for. Coordinating photographs better than completely matching. The goal is for everyone to look like they belong together without looking like copy and paste.

Blues and ivories are my go to colors because they fit my editing style so well and look beautiful in the Arizona desert. Other colors that photograph really well are creams, tans, beige, soft browns, sage green, olive, dusty rose, mauve, rust, terracotta, mustard, denim blue, and charcoal.

Try to avoid bright neons, large logos, and super busy patterns since they can pull attention away from your faces. If you want to add a pattern, keep it to one or two people, then pull colors from that pattern for everyone else.

Most importantly, make sure everyone feels comfortable. If someone hates what they’re wearing, it usually shows, and honestly, nobody needs that battle. Choose outfits that fit well, let everyone move, and still feel like your people.