Style Guide

The biggest thing when planning outfits is to start with mom. Pick something you feel confident and comfortable in first, then build everyone else’s outfits around that. If you feel good, it shows in the photos, and everything else usually falls into place.

I always recommend sticking mostly with solid colors, then adding in a little pattern or texture to break everything up. Think knits, linen, denim, flowy dresses, simple florals, sweaters, cardigans, or soft layers. Texture adds interest without making the outfits feel too busy.

Try to stay away from everyone wearing the exact same thing unless that is the look you are going for, like jeans and matching shirts. Coordinating always photographs better than completely matching. The goal is for everyone to look like they belong together without looking identical.

Blues and ivories are always my go-to colors because they fit my editing style so well and look beautiful in the Arizona desert. Other colors that photograph really well are creams, tans, beige, soft browns, sage green, olive, dusty rose, mauve, rust, terracotta, mustard, denim blue, and charcoal.

Try to avoid bright neon colors, large logos, and super busy patterns because they can pull attention away from your faces. If you do want to add a pattern, I recommend keeping it to one or two people and then pulling colors from that pattern for everyone else.

Most importantly, make sure everyone feels comfortable. If your kids hate what they’re wearing, it usually shows. Choose outfits that fit well, let everyone move around, and still feel like your family.